Discussions

My sister got into iGaming during the pandemic and she was frustrated by how few platforms seemed to consider female players as their audience. She kept saying the whole casino experience, even online, felt too one-sided and like women were an afterthought. After hearing her stories I went looking for more information and came across this article: https://theglobalhues.com/women-in-igaming-are-casinos-missing-half-the-market/. It explained a lot about how platforms are basically missing out on half the market by not paying attention to women as potential long-term players. What stood out to me is how the designs, promotions, and even community spaces tend to lean heavily male, and that leaves women feeling like outsiders. From what my sister told me, it’s not even about making things “girly,” it’s about making spaces feel welcoming and balanced. Think about how many mobile games are popular with women—casual puzzle apps, story-based games—there’s no reason a casino app couldn’t borrow some of that style to broaden their appeal. I think the biggest step would be for developers to involve women more in design and marketing decisions. If they did, they could attract an entirely new wave of loyal players. It honestly seems like common sense when you look at the numbers.